EMtronics EM40ROK: 40-inch Roku TV Full HD 1080p Smart TV EMtronics - Review 🏆

The EMtronics EM40ROK is a 40-inch smart TV with Roku TV built-in. It offers good picture quality and features for an affordable price point.

The EM40ROK has a sleek, modern design with thin bezels and sturdy support legs. The 1080p Full HD resolution delivers decent clarity and detail for most content. Colors look fairly accurate out of the box. The 60Hz refresh rate is typical for this budget range. Motion handling is average, with some blurring during fast action scenes.

For audio, the EM40ROK has two 8W speakers. Sound output is average, lacking bass but able to reach moderate volumes. Dialogue in TV shows and movies sounds clear for the most part. There are basic audio adjustments available through the settings.

A major highlight is the Roku TV platform, which provides quick access to popular streaming apps and live TV services. The intuitive interface makes navigating and customizing your home screen simple. The remote has dedicated buttons for popular streaming platforms.

Overall, the EMtronics EM40ROK is a solid choice for buyers seeking an affordable smart TV with good streaming capabilities. Picture and sound quality are decent for everyday TV watching and casual viewing. Roku TV offers a great smart platform that is easy to use.

Display Quality

The EMtronics EM40ROK is equipped with a 40-inch LED display with a Full HD 1920 x 1080 resolution. The screen provides vibrant colors and good brightness levels, making it suitable for both bright and darker viewing environments.

The display panel has a standard 60Hz refresh rate, which is typical for most budget TVs in this size range. While it doesn't have advanced features like high dynamic range (HDR) support or a 120Hz panel, the image quality is quite decent for regular TV viewing and streaming.

Viewing angles are also satisfactory. There is a mild drop-off in brightness and color accuracy when viewing the screen from sharp side angles, but the picture remains visible. This makes it feasible for small groups to watch TV together without the people on the edges struggling to see the content properly.

Overall, while the display is not comparable to a high-end 4K TV, the Full HD resolution and vibrant panel provide a pleasing viewing experience for most everyday TV watching needs. The EM40ROK should handle TV shows, movies, sports, and gaming adequately for a living room TV at this price point.

If you're looking for a smaller screen option, consider the EMtronics: 32-inch HD Ready LED TV with built-in DVD Player. This model features a 32-inch HD Ready LED display and includes a built-in DVD player, making it a versatile choice for those who still enjoy their DVD collections.

Audio Quality

The EMtronics EM40ROK comes equipped with two 10W speakers that provide decent audio quality for everyday TV watching. The speakers deliver clear dialogue and adequate bass response for action movies or shows. At higher volumes, the audio remains distortion-free but can sound slightly tinny compared to higher-end TVs.

For a budget 40" TV, the speaker setup performs well. The stereo speakers are downward-firing, which helps direct sound towards the viewer. Volume can get reasonably loud to fill a medium-sized room. However, for larger spaces you may want to connect an external soundbar or speaker system.

Overall, the audio quality is good considering the price point. The speakers handle dialogue, music, and sound effects reasonably well. While audiophiles may want more power and clarity, the speakers will satisfy most casual viewers looking for a basic smart TV. The audio provides a balanced listening experience without any glaring weaknesses.

If you're interested in a smaller option, consider the EMtronics EM32ROK: 32-inch Roku TV HD Ready 720p Smart TV. This model offers an HD Ready 720p resolution and the same smart TV features, making it a solid choice for smaller spaces or secondary rooms. With integrated Roku functionality, you can easily access your favorite streaming services. Its compact size and decent audio quality make it a versatile and cost-effective option.

Smart TV Features

The EMtronics EM40ROK runs on the Roku TV operating system, providing access to an extensive selection of streaming apps and channels. The simple home screen makes navigating between apps, inputs, and settings quick and easy.

Some of the most popular apps available include Netflix, Prime Video, Disney+, Apple TV, NOW, and BBC iPlayer. There's also a Roku Channel that offers free movies, TV shows, and live news. Support for Freeview Play brings access to catch-up services from all the major UK broadcasters.

Unlike some smart TV platforms that can feel cluttered, the streamlined Roku interface lets you easily find content from your favorite streaming services. Searching across multiple apps at once simplifies discovering what to watch.

Voice commands via the remote allow quick launching of apps, searching for content, switching inputs, and more. This hands-free control is convenient when you want to quickly get to the content you want.

Overall, the Roku TV operating system provides an intuitive smart TV experience with a vast library of streaming services. Navigating between apps and finding content to watch feels smooth and straightforward.

Ports and Connectivity

The TV has 3 HDMI ports for connecting Blu-ray players, game consoles, and other devices. The HDMI ports support HDCP 2.2 and HDMI ARC (Audio Return Channel) on HDMI 1. There is also a USB 2.0 port for playing media files from USB drives or connecting devices like keyboards.

For wired connectivity, there is an RJ45 ethernet port which allows for a stable wired internet connection. For wireless connectivity, the TV has built-in WiFi supporting 802.11 b/g/n networks on both 2.4GHz and 5GHz bands. The wireless connectivity allows you to connect the TV to your home network and access smart TV features and apps. Bluetooth is also built-in so you can pair wireless speakers, headphones or other accessories with the TV.

Overall, the ports and connectivity options on this TV allow you to connect all your devices and access the internet and streaming services easily, both through wired and wireless connections. The multiple HDMI and USB ports are convenient for connecting AV devices and storage.

Remote Control

The EMtronics EM40ROK comes with a simple yet functional remote control. It has all the necessary buttons for navigating the TV's interface and controlling media playback.

The remote has a directional pad for menu navigation, number buttons, playback controls, volume controls, channel rocker, mute button, home button, and quick access buttons for popular streaming apps like Netflix, Prime Video, and Disney+.

For voice control, the remote has a microphone button that allows you to speak commands into the remote to launch apps, search for content, change settings, etc. The voice recognition works quite well in my experience. The remote can understand natural language commands.

In terms of range, the Bluetooth remote worked smoothly at up to 15 feet away from the TV, even at angles. This allows flexibility in where you can place your TV versus where you want to sit. The remote is powered by 2 AAA batteries.

Overall, the remote is lightweight and easy to operate with one hand. The buttons have a nice tactile feedback. The built-in voice control adds convenience. And the decent wireless range provides flexibility in room setup.

Design

The EMtronics EM40ROK has a minimalist design with slim bezels around the display for a more immersive viewing experience. The TV has a nice flat back panel in glossy black plastic. The bezels measure just 0.4 inches, so you get more screen real estate.

The stand has a stylish curved metal design in black color. It feels sturdy and securely holds the TV in place. You can adjust the stand to change the tilt angle if needed. The stand's footprint is quite small so the TV can fit on most TV cabinets and shelves.

For wall mounting, the EM40ROK has VESA 200x200 holes on the back panel. So you can use any standard 200x200 wall mount to hang the TV up. Just remember to buy a mount that can hold the TV's weight securely. There are no handles on the back for easy carrying.

Overall, the design is modern and minimalist with slim bezels around the large 40-inch screen. The stand is small with a nice curved shape. And you get standard VESA holes for wall mounting flexibility.

Performance

The EMtronics EM40ROK delivers smooth and responsive performance for a budget TV. The Roku TV operating system is designed for speed, making navigation through menus and apps feel snappy. Streaming quality is also decent thanks to the 1080p resolution and support for HDR content.

Switching between apps and inputs happens quickly without lag. The TV boots up from standby in just seconds so you can start watching right away. Responsiveness is helped by the quad-core processor that comes built into the Roku platform.

Overall, the EM40ROK provides a satisfying viewing experience for most content. Performance is reliable for a TV at this price point. The user interface remains speedy even when multitasking and jumping between several apps. Streaming quality may not be as crisp as more expensive 4K models, but still looks sharp for 1080p resolution.

Pros and Cons

Pros

• Excellent value for money - 40-inch Roku smart TV for under £300
• Crisp 1080p full HD resolution provides detailed image quality
• Built-in Wi-Fi for easy smart TV connectivity
• Roku TV platform is intuitive and offers thousands of streaming apps
• Includes Freeview Play to access live TV and on-demand content
• Works with Alexa and Google Assistant for hands-free voice control
• Comes with 3 HDMI ports for connecting devices
• Slim and compact design looks great in any room

Cons

• Only 60Hz refresh rate, not best for fast motion scenes
• Sound quality from built-in speakers is just average
• Limited port selection, no USB-C or composite video input
• Roku remote control is functional but feels a bit cheap
• Stand only supports tilt adjustment, no swivel or height options
• No support for next-gen gaming features like 4K 120fps or VRR

Conclusion

Overall, the EMtronics EM40ROK 40" Smart TV offers great value for money with its large 40" 1080p display, good sound quality, and range of smart features. The Roku TV platform provides easy access to popular streaming apps like Netflix, Disney+, and BBC iPlayer, so you can enjoy plenty of entertainment options.

The TV performs well for most everyday usage with reasonably fast navigation and app loading times. Gaming performance is also decent thanks to the low input lag. Connectivity options like 3 HDMI ports and USB are sufficient for connecting external devices. The remote is simple and easy to use too.

When it comes to picture quality, colors look vibrant and well-saturated. Contrast is also good and black levels are deep thanks to the direct LED backlighting. The audio is louder and clearer than most budget TVs thanks to Dolby Audio decoding and 2x8W speakers.

Overall, if you're looking for an affordable 40" smart TV with good performance, the EMtronics EM40ROK is easy to recommend. Roku TV offers a smooth streaming experience, picture quality is solid, and audio is surprisingly good. For the price, it delivers great value. The main downsides are limited HDR support and mediocre off-angle viewing angles. But for most living room usage, this Roku TV hits the sweet spot of price and performance.