Samsung vs LG: Battle of the Tech Giants in the 2024 TV Market

The television market is as competitive as ever going into 2024. Two of the biggest players battling it out for market share are Samsung and LG. Both South Korean electronics giants have a long history of making televisions and constantly try to one-up each other with their newest models.

In 2024, Samsung and LG are each releasing their latest lineups of TVs featuring the newest display, smart platform, and audio advancements. They aim to deliver the best home viewing experience through stunning 8K resolution, immersive sound, intuitive interfaces, and helpful smart features.

Samsung and LG are neck and neck when it comes to TV sales. They aggressively compete on technical specifications, design, pricing, marketing and retail partnerships. Consumers benefit from this competition, as both brands strive to pack their TVs with cutting-edge innovations at competitive prices.

As we enter 2024, Samsung and LG are gearing up for another year of battling for the top spot in the global TV market. Their new lineups will again go head-to-head, each aiming to deliver the most impressive display quality, smartest platform, and most useful features to attract buyers. It's shaping up to be an exciting competition between these two tech giants.

Samsung's 2024 TV Lineup

Samsung has unveiled its latest lineup of TVs for 2024, featuring advanced display technology, sleek designs, and smart home integration. The new models include upgrades across Samsung's product lines, including the premium QLED 4K and 8K TVs, the mid-range Crystal UHD 4K TVs, and more affordable options like The Frame and The Serif lifestyle TVs.

The flagship QLED TVs introduce upgrades like deeper blacks with Quantum Mini LED backlighting, boosted peak brightness up to 4000 nits, and 100% color volume for over a billion shades of color. They'll also pack in Samsung's latest Neo Quantum Processor for optimized upscaling and 8K models feature Real Depth Enhancer Pro for improved sense of depth.

2024 also sees the roll out of Micro LED TVs in larger sizes, delivering massive modular screens with self-illuminating LEDs for incredible contrast and brightness. The Micro LEDs produce true blacks and remove the need for a backlight.

Samsung's smart TV platform sees an upgrade as well, with the new Smart Hub interface and support for virtual assistants like Bixby, Alexa and Google Assistant. New lifestyle features include art mode, ambient mode, and gaming enhancements through partnerships with Nvidia and AMD.

Overall, Samsung's 2024 lineup provides leading display specs and smart connectivity powered by their latest innovations in QLED, Micro LED, Neo Quantum processing, and more. The focus remains on delivering stunning visuals, immersive sound, and an optimized smart TV experience.

LG's 2024 TV Lineup

LG unveiled its latest lineup of TVs for 2024, featuring advanced display technology, powerful smart TV platforms, and sleek new designs.

The flagship models include the G3 OLED TVs, available in 77, 65, and 55-inch sizes. These TVs use LG's latest generation OLED panels for perfect black levels and incredible contrast. New for 2024 is increased brightness, nearing 2000 nits on some models, for better performance in bright rooms. The G3 models also feature LG's new α9 AI Processor for improved upscaling and image processing.

For LCD TVs, LG introduced the NanoCell ZX series, available in large 85, 75, and 65-inch screen sizes. These TVs use LG's NanoCell technology for wider viewing angles and enhanced color accuracy. The ZX models include full array local dimming for deep blacks, and 120Hz refresh rates for fast motion clarity.

Rounding out the lineup are the QNED TVs, LG's quantum dot NanoCell models. For 2024, the QNED lineup adds a new 86-inch size option and improved backlight control for better contrast. Sizes range from 86 down to 65 inches.

Key features across LG's 2024 lineup include HDMI 2.1 connections, ALLM auto low latency modes, and support for major HDR formats like Dolby Vision. WebOS remains the smart TV platform, now updated to version 8.0. Look for the new LG TVs to hit stores in early 2024 with competitive pricing versus rivals like Samsung.

Additionally, within LG's extensive range, the LG LED UR80 stands out as a stellar choice for those seeking quality at a more approachable price point. This 43-inch 4K Smart TV combines LG’s renowned quality with modern features, such as the latest WebOS platform and support for HDR content. The UR80 model is particularly suited for smaller spaces or secondary rooms, offering the perfect blend of performance and compactness. Its affordability and features make it an excellent entry point into LG’s 2024 TV lineup for budget-conscious consumers looking for a smart and capable television.

Display Technology

Both Samsung and LG are leaders in display technology and offer top-of-the-line TVs with stellar picture quality. However, there are some key differences between their approaches.

Samsung focuses on QLED TVs, which use quantum dots to produce brighter and more vivid colors compared to conventional LED TVs. The colors are rich and accurate, while the blacks are deep. Samsung QLED TVs can get incredibly bright, making them ideal for well-lit rooms.

LG is all about OLED, which stands for organic light-emitting diode. On an OLED TV, each pixel emits its own light, allowing for perfect black levels and infinite contrast since black pixels are completely off. This results in outstanding picture quality with vibrant, accurate colors and crisp detail. OLED also allows for ultra-thin designs.

While QLED has impressive brightness, OLED beats it on black levels and contrast. OLED produces perfect blacks since pixels turn off completely. This makes OLED better suited for dark room viewing. However, QLED continues to have an edge on overall brightness.

So in terms of display technology, Samsung emphasizes bright, bold QLED while LG touts superior OLED contrast and black levels. Both produce amazing image quality that's hard to beat. But their different approaches allow consumers to choose the display characteristics that match their preferences and viewing environment.

Smart TV Platforms

When looking at Samsung vs LG smart TVs, one key area of difference is the platform and operating system. Samsung uses its own proprietary Tizen OS, while LG televisions run on webOS.

In terms of usability and navigation, both platforms provide intuitive and responsive interfaces. Tizen offers a simple layout with easy access to apps and settings, while webOS provides a customizable "launcher" bar at the bottom for app shortcuts.

For app selection, Tizen and webOS both offer popular streaming apps like Netflix, Hulu, YouTube, etc. However, Tizen may have a slight edge currently with more apps optimized specifically for the platform. Samsung has worked directly with developers to expand Tizen's app ecosystem.

One advantage of Tizen is seamless integration with Samsung smartphones through SmartThings. This allows using the phone as a remote and easily sharing content between devices. webOS does not offer the same deep integration with LG phones.

For smart home control, Tizen works with SmartThings to connect Samsung TVs with other compatible devices like lights, locks, thermostats, etc. webOS has some smart home integration through LG's ThinQ platform, but SmartThings currently supports more third-party products.

In terms of voice assistants, both platforms support Amazon Alexa and Google Assistant. Bixby is also built into Tizen as Samsung's proprietary assistant. webOS does not have its own voice assistant.

Overall, Tizen and webOS are both capable smart TV platforms. But Tizen may offer more seamless connectivity with Samsung's ecosystem of devices and services.

One exemplary model that showcases the strength of Tizen is the Samsung UE43CU7110. This 43-inch TV combines excellent picture quality with the robust functionality of the Tizen platform. Its user-friendly interface, alongside a wide range of apps and services, makes it an attractive option for users looking to maximize their smart TV experience. The integration of Bixby for voice control, coupled with SmartThings for smart home connectivity, presents a comprehensive solution that enhances everyday convenience and accessibility.

Audio Technology

Both Samsung and LG are pushing the boundaries of audio technology in their 2024 TV lineups. A key focus for both brands is delivering immersive, cinema-quality sound through innovations like Dolby Atmos.

Dolby Atmos is an advanced surround sound technology that allows for more precise positioning of sounds in a 3D space. This creates an incredibly lifelike, multi-dimensional audio experience.

Samsung's high-end QLED TVs support Dolby Atmos, with some models featuring built-in top-firing speakers that bounce sound off the ceiling to make it feel like audio is coming at you from all directions. This takes the Atmos experience to another level compared to TVs with standard directional speakers.

LG is also heavily promoting Dolby Atmos support across its 2024 OLED and Nanocell TV ranges. Its top models include powerful speaker systems with up-firing drivers to create the height channels crucial for Dolby Atmos. Some even have speakers built into the TV stand to deliver truly room-filling sound with deep bass.

Both brands are also using advanced audio processing and AI to optimize the sound based on the content being played. Features like LG's AI Sound Pro analyze the signal and make adjustments to boost voice clarity, enhance bass, and balance sound levels. Samsung has similar intelligent audio tuning to get the most of the Dolby Atmos experience.

So for movie buffs and audiophiles, the rich, immersive audio provided by Dolby Atmos support gives Samsung and LG's premium 2024 TVs a key edge over the competition. It brings the cinematic experience into the living room like never before.

Design

When it comes to design, both Samsung and LG are pushing the boundaries in 2024. Samsung's flagship QLED TVs feature an incredibly slim profile, with razor-thin bezels that practically disappear when viewing content. The minimalist stand is sturdy yet lightweight, keeping the focus on the display.

LG is going for an even more futuristic look in their premium OLED lineup. The TV is just millimeters thick across the entire panel, with no bezels on three sides. This floating glass aesthetic makes the LG OLEDs look like they're from the future. The stand has a curved, swivel design that looks sleek from any angle.

Overall, both companies are moving toward bezel-less, minimalist designs to keep attention on the picture. Samsung QLED TVs look gorgeous with their slim, polished style while LG OLEDs have an even more boundary-pushing aesthetic. When it comes to styling and looks, consumers have excellent options on both sides in 2024.

Pricing

When it comes to pricing, both Samsung and LG offer a range of options to suit different budgets.

For 2024, Samsung's lineup starts with its entry-level QLED 4K TVs in the 43-55 inch range, priced from £399 to £599. Stepping up, the mid-range QLEDs span from 58-85 inches and cost between £699 and £1,499. At the high-end, Samsung's flagship 8K QLED TVs range from 65 inches to a massive 98 inches, with prices from £1,799 up to £19,999 for the top model.

LG's pricing is fairly similar. Their lowest-priced NanoCell 4K TVs start at £379 for 43 inches and rise to £699 for a 65-inch model. The more advanced OLED lineup begins at £899 for a 48-inch and ranges up to £2,499 for the 77-inch size. And LG's premium 8K OLED models are priced from £3,499 for 65 inches to £11,999 for the gargantuan 97-inch version.

Overall, both brands offer competitively priced options across low, mid, and high tiers. Consumers can get an entry-level model from either brand for under £500. But the premium 8K and larger screen sizes end up costing several thousand pounds.

Extra Features

Both Samsung and LG are packing their 2024 TVs with extra features to make them stand out.

For gamers, Samsung has partnered with Xbox to offer exclusive optimizations through Game Mode Pro. This enables features like variable refresh rate, ultra-low latency, and auto HDR tone mapping to provide the absolute best gaming experience.

LG is fighting back with Game Optimizer on its new Alpha 9 Gen 6 processor. This provides similar enhancements to gaming visuals and performance. LG also has a dedicated Game Dashboard to quickly adjust gaming-related settings.

Samsung is emphasizing sustainability initiatives like solar-powered remotes, recycled materials, and reduced packaging waste. Its Eco-Packaging design has been awarded for environmental responsibility.

Meanwhile, LG is implementing aggressive energy-saving measures across its entire 2024 lineup. This includes carbon neutral panels, low-power processors, and sensors that adjust brightness based on ambient light levels.

For those wanting the next level of home theater immersion, Samsung's QD-OLED TVs with Dolby Atmos can fill a room with sound using built-in speakers. LG's premium OLED models include Dolby Atmos as well but require an external sound system.

So while both brands are pushing the envelope with gaming, efficiency, and an enhanced viewing experience - Samsung may have a slight edge in 2024. But tech enthusiasts will find plenty to love in the top-tier TVs from either company this year.

Conclusion

Both Samsung and LG offer compelling TV options for 2024. Which brand is better comes down to user preferences and needs.

For those wanting the very best display quality, LG's OLED TVs remain tough to beat. The self-illuminating pixels produce perfect blacks and infinite contrast. LG has also focused on boosting brightness for better HDR performance. Gamers who want the fastest response times should look at LG's OLEDs.

However, Samsung's QD-OLED TVs come close in terms of picture quality. They can achieve brightness levels OLED can't match. Samsung also loads its TVs with gaming features like AMD FreeSync Premium Pro. The smart TV platform is more polished too.

If budget is a concern, Samsung's mid-range QLED models provide strong value. They make fewer sacrifices than LG's cheaper OLED sets. Samsung also has a wider lineup of sizes.

Both companies pack their TVs with next-gen features. LG is pushing flexible bendable OLED screens. Samsung emphasizes ambient mode capabilities. Ultimately you can't go wrong with either brand in 2024. Pick based on price range, preferred display tech, and extra features that appeal most to you.